All nominated projects will be judged by a fine selection of digital agencies. At the award show, the students of the three projects with the highest points will receive their prize: a gift-card of €100,- for each student. And a special golden dot award of course!


All nominated projects will be judged by a selection of design agencies from our network. Designers and developers from these agencies will discuss all nominations together. In judging each nominated project, there are six elements that will be discussed:

Added value

Was the problem in this project really worth solving? Does the product add value (social, commercial, etc.) to the context and its users?

Interaction Design

What is the level of interaction design of this product? Interaction design is all about facilitating interactions between people and their environment, but the difference here is that interaction designers focus exclusively on interactions between people and their computers, commonly known as “human-computer interaction.” They’re responsible for creating every element in a digital application that a user might click, swipe, tap, or interact with in any other capacity.

Visual Design

What is the level of visual design of this product? Visual design focuses on the aesthetics of a digital application and its related materials by strategically implementing images, colors, fonts, and other elements. A successful visual design does not take away from the content on the application or function. Instead, it enhances it by engaging users and helping to build trust and interest.


What is the level of the used technology in this product? For example: front-end development? Front-end development codes the front end of a digital application. Typically, the front-end developer’s job is to convert design files into raw HTML, JavaScript (JS) and/or CSS code. This includes the basic design/layout, images, content, buttons, navigation and internal links.

Problem solving

Does the work offer a (potential) solution to the problem for its users and other stakeholders? 

The unicorn effect

Sometimes a digital design product really has that ‘wow factor’. It stands apart from all other projects. A perfect mix of magic ingredients. Or simply put: does it have that ‘unicorn effect‘?
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